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Getting known on the internet is notoriously difficult. How do I market my video without irritating other online users? Do I really have to be apart of 'Team Follow Back' in order to achieve any amount of following online? Well perhaps not, though social media networking is key. Rather than targeting a mass of people with no interest in what you've got to say, it's a good idea to select your audience carefully. It's no good having a colossal database of followers if only a fraction of them are listening to what you have to say, so make sure you're targeting those who would be interested.

But how do we create the following in the first place? Well that's the question, there is no exact formula in how to develop a rapid Twitter following. I came across a Lambda films blog, a Norwich video production company, on the subject of marketing platforms with ways to promote your video, focusing on Twitter. It actually provides a few very useful ways which one might use to develop their following and how to use that following once it is secured. So although there is no exact method there do seem to be some techniques to help you on your way.

One way it lists as a serious benefit is to begin with finding influencers in your field of expertise. You can use various platforms to achieve this but personally I use followerwonk. Here you can see the authority scores for individual users and draw up an influencer 'hitlist' - those that you want to interact with. Once you have your influencers, try and cultivate a genuine relationship with them, based on mutual respect and shared knowledge. Doing this will earn you more exposure and promotion of your tweets, articles and videos.

What's often forgotten is that once your following is there, it's important to ensure they remain interested, to do this you have to have a fairly regular feed of relevant and interesting things to say. Don't start spamming them or undermining your useful knowledge with banal domestic commentary. Getting yourself involved with trending topics, especially those that are relevant to your field are a great way of attracting new followers. Add your opinion or content to the topic, appended with the relevant hashtag and start engaging with those that have a mutual interest in the subject.

Use Twitter and other social networking as a marketing tool, and your business will be seriously impacted. Twitter are providing significant and easy means of communicating with customers, clients and even other businesses. So we might as well learn how to use it to the best of our ability, otherwise we risk falling behind.