To say that social media has shifted in order to become more centered on ads, as opposed to anything else, would be putting it mildly. Facebook, for instance, seems to have certain ads that are curated for the purpose of appealing to those who have peculiar interests. Is it possible, though, that Facebook is going to change so that it starts to look like the ads that one might be able to find on Google? Here are some points that an online marketing firm will be able to bring your attention towards.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
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