Video has become a huge asset to businesses in this new media age. The rapid acceleration of camera technology has put the power of video into every phone and point-and-shoot camera. We have already seen entire internet sitcoms and television commercials shot using smartphones. Nothing establishes a connection with your audience quite like video, so here are a few uses for video that you may have overlooked.
Video Newsletter: I am not sure if I can actually think of a company that I've seen do this, but everyone should. I think many people would like to watch a couple of short videos instead of reading a couple of short articles. I do my fair share of reading, but I am a visual person and love to see examples and processes. Video feels more engaging and hold peoples' interest a bit easier.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
Video can seem intimidating at first, but once you know your editing software and have a workflow, video can be shot and edited in no time. It is this fear of not knowing how to do video, that prevents people from trying. I am glad that I jumped in because it has changed my business completely. I have enjoyed video so much, that I have been operating a video production company for 3 years and I incorporate video into all of my side projects.
Video Newsletter: I am not sure if I can actually think of a company that I've seen do this, but everyone should. I think many people would like to watch a couple of short videos instead of reading a couple of short articles. I do my fair share of reading, but I am a visual person and love to see examples and processes. Video feels more engaging and hold peoples' interest a bit easier.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
Video can seem intimidating at first, but once you know your editing software and have a workflow, video can be shot and edited in no time. It is this fear of not knowing how to do video, that prevents people from trying. I am glad that I jumped in because it has changed my business completely. I have enjoyed video so much, that I have been operating a video production company for 3 years and I incorporate video into all of my side projects.