Most people who are looking for homes don't start by calling a Realtor. They ride around neighborhoods checking out what's for sale. If they see anything that interests them, then they call the Realtor. The information they get from the sign in front of a house may determine whether or not they phone. There are steps you can take to ensure you have planted real estate signs Denver house hunters stop and read.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signs in bulk seems like a good, economical idea, but it usually is not. It's a better idea to test your market with different messages and see what works. You should also consider that the price of signage is often the responsibility of the listing Realtor or managing Broker. If the signage isn't effective, it is a waste of money, and you'll have a closet full of signs you can't use.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
It is extremely important to proofread. Before you okay a sign, you have to read the proof and read it again. Not only will you look foolish to prospective purchasers if there is a misspelled word, you could be in trouble with the real estate commission if you leave off a license number or have incorrect information, which could be misleading, on the sign.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
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You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.