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Unlocking The Power Of Social Media Marketing

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By Amory Lovins


Almost everyone knows about social media. However, business owners aren't all tapping into social media's potential; many don't use social media to connect with new contacts and create relationships that benefit their business. Here are some smart ways to use social media to increase the bottom line of any business that wants to excel.

Before you decide to create any social profiles, make sure you have a thorough list of people to invite. Even if people do not need your products right now, they can share it with their friends if they know about it, and they can do so easily by clicking their mouse.

You can use sites like Youtube to help give yourself attention through social media marketing. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it's never a bad idea to market on YouTube. If your visitors are already familiar with your products it is more likely that they will make a purchase, in turn boosting your sales.

Be approachable and friendly when addressing your social media followers. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. Make sure you construct your posts so that they acknowledge your followers' importance. They are essential to your success.

Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page.

If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. You could also encourage people to join your newsletter by posting a link to the registration page for instance.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. The sense of urgency this creates will encourage customers to act sooner rather than later. It can also encourage them to send the link to their family and friends.

Hashtags are a great tool. Use them to promote your conferences, special events, products, and brands. Hashtags not only allow you to market these things, but they will also let you listen to what others are saying about you. This can be a great way to both promote your business and get feedback from your audience.

Social media marketing is similar to other marketing methods; however, it still offers its own set of pros and cons. You can effectively and profitably benefit from using social media by using the advice that has been provided to you here. You can also have a lot of fun with social media marketing.




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