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How signs and images improve a customer's shopping experience

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By Michael Zhang


Regardless of how good the product, brands will remain unspotted without the correct signage, therefore , it's essential to let the general public know where their business is and what they offer. This is particularly true for brands that choose to trade within huge malls such as John Lewis, for whom E-Handsome advertising has just recently supplied with a number of light box for illuminated graphics and signs in Oxford Street and Big Apple.

Signage is not only important in identifying a brand for existing customers, but is furthermore used to attract new clients. With the right blend of signage and graphics, brands are able to market their products towards consumers of competing brands and convert them into customers of their own, which is essential in a department store that houses countless high end outlets all selling an analogous product.

As well as assisting in brand identification, sign and graphics are also used to help buyers navigate their way through each department and finally to the point of sale. If signage is confusing or unclear, the purchaser will have a poor experience and will likely become frustrated and not return; illuminated graphics and indications are bold, attention-grabbing and the perfect navigation tool.

There are a range of methods to display poster and logo light boxes, a preferential system chosen by John Lewis when redesigning their Premium Beauty dep..

A well recognised producer of display light boxes and other high quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows shoppers to see through to other departments while being able to easily distinguish individual brands-by adopting this strategy John Lewis has been able to improve their customers' overall journey and experience in their stores.




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