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Corporate Event Planning Requires Meticulous Planning

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By Douglas Wilson


Even a rudimentary perusal of the social pages in any newspaper or magazine will reveal just how many big events are hosted in every city every year. Corporations often host elaborate functions and they spend a lot of money on making the best possible impression to create a positive image. These functions always have a very specific purpose, however and that is why big businesses make use of the very best professionals in the field of corporate event planning.

Corporations host events for many different reasons. They celebrate major achievements, they honor valued clients and business partners, they introduce new products, they raise money for charities and they perform public relations exercises, to name just a few. When hosting events, companies want to make sure that everything goes smoothly and that the guests will remember the occasion for a long time.

There are those that advertise their services as function organizers but that is under the impression that little more than arranging a venue and catering is involved in the process. These organizers will never last in this demanding field. Top organizers are excellent managers and leaders. They communicate well on all levels, are able to coordinate teams and they are highly skilled in creating detailed project plans.

In order to make sure that the goals of the client will be achieved, the organizer needs to be fully briefed. Not only must he know exactly what the available budget is, but he also needs to know who the guests are, what the purpose of the function is and whether the client has any specific ideas on matters such as the venue. It is also necessary to appoint someone within the corporation to liaise.

Top organizers never confront their clients with a final plan. Instead, they present several options to the client, allowing them to make decisions on matters such as the venue, the catering, the entertainment and the theme. They are also ready to point out the strengths and weaknesses of every option that they present. In this way, by making most final decisions the client takes ownership.

Next, the organizer will develop action plans that cover every eventuality and even the smallest details. Arrangements will be made with all service providers and each team will be given a time table. The role of the organizer is to coordinate all efforts, to make sure that nothing goes wrong and to deal with conflict and other problems. Regular feedback to the client is also of vital importance.

Some companies baulk at the high fees demanded by top organizers but they do not take into account that the fees paid to the organizer is but a very small portion of the overall cost of a prestigious event. Going the do it yourself route can be disastrous. There is a myriad of small details that need attention and neglecting or forgetting them can easily derail a costly function.

Professional organizers allow their clients to relax and to play host to their guests. They do not have to worry about anything and they know that any problems will be dealt with swiftly and behind the scenes. This is what top organizers are paid for.




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