Art directing is one of the most coveted professions. No wonder most designers desire to be freelance art directors. It is, however, not very difficult to become one if you follow the right steps. The good thing is that there are many good art directors that will not shy away from sharing their secrets. Here are some of the tips that a budding freelance art director Los Angeles can use to make it in the profession.
One of the most interesting advice you can ever get anywhere is that you have faith and make leaps. Most experienced art directors will agree that there is nothing more exhilarating than winning business which you do not know yet how to efficiently execute it. This is the time that you will discover that you have to learn fast what you have to do. With a few such experiences, you will master how to find your way out and move faster to becoming a trusted art director.
Another trick you can adapt as you progress on your journey towards becoming a freelance art director is to try to complicate things for yourself. For example, you can try to limit the palette or fonts you are using in order to see what you can come up with. You are doing this in order to stretch your creativity. Who knows, you might come up with something unique to surprise yourself. But you should not try to be too serious with yourself. After all, art directors and other creative professionals live fascinating lives.
One other trick that is important nearly in all fields is to try to understand the content before sitting down to work on a project. The best way to go about this is to do a deep research and read all draft documents to enable you to make smart decisions. So, make sure you have done necessary groundwork before commissioning art to a story.
Another useful approach to take, especially as a freelance art director, is to look for interesting client and projects to work with. Sometimes, this can be challenging during the starting stages, but working with such clients will challenge and inspire you to deliver your best. This will boost your motivation and project you forward in the career.
Another tip that has worked for many creative freelance professionals is to try to work on a dummy project for free as if you are handling real project and client. This can seem awkward and time-consuming but don't despise it. You will gain a lot in the process.
In your journey to becoming an art director, stay away from copying other people's work. This will not help you grow. Moreover, it is wrong to engage in such an exercise. What you should do instead is to learn from great work from successful art directors and apply the skills in your own projects.
After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.
One of the most interesting advice you can ever get anywhere is that you have faith and make leaps. Most experienced art directors will agree that there is nothing more exhilarating than winning business which you do not know yet how to efficiently execute it. This is the time that you will discover that you have to learn fast what you have to do. With a few such experiences, you will master how to find your way out and move faster to becoming a trusted art director.
Another trick you can adapt as you progress on your journey towards becoming a freelance art director is to try to complicate things for yourself. For example, you can try to limit the palette or fonts you are using in order to see what you can come up with. You are doing this in order to stretch your creativity. Who knows, you might come up with something unique to surprise yourself. But you should not try to be too serious with yourself. After all, art directors and other creative professionals live fascinating lives.
One other trick that is important nearly in all fields is to try to understand the content before sitting down to work on a project. The best way to go about this is to do a deep research and read all draft documents to enable you to make smart decisions. So, make sure you have done necessary groundwork before commissioning art to a story.
Another useful approach to take, especially as a freelance art director, is to look for interesting client and projects to work with. Sometimes, this can be challenging during the starting stages, but working with such clients will challenge and inspire you to deliver your best. This will boost your motivation and project you forward in the career.
Another tip that has worked for many creative freelance professionals is to try to work on a dummy project for free as if you are handling real project and client. This can seem awkward and time-consuming but don't despise it. You will gain a lot in the process.
In your journey to becoming an art director, stay away from copying other people's work. This will not help you grow. Moreover, it is wrong to engage in such an exercise. What you should do instead is to learn from great work from successful art directors and apply the skills in your own projects.
After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.
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